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Ducker Promotion Ezine
by Debbie Ducker
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Welcome DP Ezine Members and Visitors!
Thank you for reading the current issue of the Ducker Promotion Ezine. We wish you much success with your pursuit of Internet marketing success!
This week’s issue covers creative free and low cost ways to advertise your business. Read on to find out how to get tons of free advertising.
Enjoy and be sure to interact where you can… With your ads, tips, etc. for the next issue. And especially your comments. We would love to hear what you have to say. Ezine owners send in your ezine in the ezine exchange section.
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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Thanks everyone! You can send surprise sites any time during the month. Debbie
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Ideas For Free and Low Cost Advertising Off Line
by Debbie Ducker
The opportunities for getting free advertising off line for your product or services are limited only by your own imagination and energies. There are so many proven ways of advertising without cost that it literally boggles the mind just to think of listing them all. Below you will find a few of the best ones that have proven effective and will continue to be so for as long as there are sellers and buyers in the world.
One way is to write an article relative to your particular expertise and submit it to all the publications and media targeted to those interested in your related information. Become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and use a resource box at the bottom of everything you write with a quick note listing your web site address for a catalog, dealership opportunity, or more information.
Free press releases are also a great way to pick up major free advertising off line. If you add a new product to your business, or have any new, news worthy information to offer newspaper editors, go for it. They are always looking for quality content and rarely turn down a well written press release.
Another really good way is by becoming a guest on radio and television talk shows or interview type programs in your area. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program–perhaps even saving them time and money.
You can get free or very inexpensive exposure by posting your advertising circulars on all free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. You can also consider places that have stands for this particular reason, such as you see in court houses, restaurants, etc. Just be sure you get permission to leave your circulars on the stands so you don’t offend the owners only to have them all thrown away.
Also check all the publications that carry the kind of advertising you need. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space–arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.
Many publications will give you a contract for space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that’s always one third or less the regular price for the space need, insert your ad. Along these lines, be sure to check in with the suburban neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in touch will all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.
Finally, there’s nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people— a simple one page report with a “tag-line” inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal for your report and circulation of the publication in which your ad appears, you could easily be inundated with responses!
The trick of all this free and low cost off line advertising, of course, is to convert all these responses, or a large percentage of them, into sales.
Once you get them to visit your web site via your tag-lines and resource boxes, etc. Don’t over look having a web site that converts high sales. If you can accomplish this you will soon be paid for the little extra effort and imagination it takes to dig up and find quality free advertising off line.
Sincerely, Debbie Ducker
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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